Questions first
We do not begin with a dashboard format. We begin with what your team needs to decide.
Product curiosity, analytical discipline.
Workspace ControlBase is a Bangkok-based app analytics practice built for teams that value clear evidence and honest interpretation.
Why we exist
Data should reduce confusion, not decorate it.
Analytics often becomes a layer of dashboards between teams and their users. We return the work to its purpose: understanding behavior well enough to make a better product decision.
Our practice combines measurement design, behavioral analysis and facilitation. We work directly with product, engineering, design and growth teams, documenting limits as carefully as findings.
Working principles
How we show up.
Limits made visible
Missing context, weak instrumentation and uncertainty are stated plainly.
Knowledge transferred
Definitions and methods are shared so your team can continue the work.