What belongs in an event taxonomy?
A practical structure that stays coherent as your product and team grow.
Read article →Notes for teams asking better questions.
Practical field notes on building trustworthy measurement and interpreting product behavior with care.
Retention is a behavior, not a percentage
How to move beyond the curve and study the value behind repeat use.
Read article →Five signs your funnel is misleading you
Instrumentation gaps that can quietly become roadmap assumptions.
Read article →