Funnels need context
A conversion rate tells you that movement changed, not why. We pair funnel analysis with path exploration, segmentation and qualitative product context to explain what different users experience.
Questions we can investigate
- Which onboarding steps predict successful activation?
- Where do high-intent users diverge from the expected path?
- How do acquisition source, device or market change behavior?
- Which friction points are product problems—and which are measurement problems?
The output
You receive an annotated journey map, validated funnels, prioritized findings and experiment opportunities. We present the analysis in a working session so product and design teams can challenge assumptions and agree on next actions.