Beyond a single retention curve
Aggregate curves can hide distinct use cases, customer maturity and natural usage cycles. We establish a retention definition that fits your product, then compare meaningful cohorts and behaviors.
Our analysis includes
- Return cadence and retention-window selection.
- Cohorts based on acquisition, first-session behavior and use case.
- Habit, depth and breadth indicators.
- Leading behaviors associated with healthy repeat use.
- Recommendations framed as testable product questions.
A responsible interpretation
Association does not prove causation. We label evidence strength, note data limitations and avoid presenting correlation as a guaranteed growth lever. Your team receives a clear readout and reusable cohort definitions.